Folk who've worked for an agency that was acquired by a big holding co, how much did the place change because of the acquisition? Is it safe to say the culture will fade out, espeically if you move into the holding co's office?

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Sometimes they fire the most talented people as they are the highest paid. They don’t make the effort to get to know you. Just make decisions based on money. Agency mergers = Agency Murders

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Agency mergers = private equity?

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I went from an indie to omnicom. They left us alone at first. Then the pandemic hit and they started changing things. Small stuff at first. Then big stuff. We’re like frogs being boiled. You wake up one day and wonder what happened to the place you used to work at.

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It really is a frog boil. Just depends on what stage of the heat you stick around for.

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If you’re IPG going to OMC, take any buyout while you still can. There’s no culture and it costs us more to work here than it did last year. Terrible healthcare plans and net zero 401k gain based on the fund fees. We’ve had the most successful years in terms of business wins and clients gained but it’s all lining c-suite wallets.

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Was there a buy-out offered? More please.

The Borg. Especially if you’re referring to Omnicom.

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Not a recent buy out, but Omnicom has been eroding our agency’s identity more and more each day. If the market was looking more positive I know many of us would be out, but Omnicom is fully taking advantage of that position. PHD1 is correct, it feels like it costs more to work here given the scaling back of benefits, forced RTO when many folks moved away during the pandemic, forcing employees to take on more and more work with no raises in sight etc. OmniPro is a mess and incredibly expensive for our clients to utilize. Everything is about lining wallets of c-suite.

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No matter how much they say they want to leave it alone, they will absolutely make big changes.

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Changed drastically, was never the same and ultimately killed the agency. Holding company ended up merging our agency with another

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Joined an digital indie just as it was bought by a large US indie, only for that co to be bought by Dentsu a few months later.
Over about a year the small colligate vibe started to diminish, and more and more American styles of working came in. I left ~2 years in, and it had lost most of the personality. People I know who stayed said it only got more bland and corporate after that, and lots of the interesting people left.

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You know those TikTok videos of the Chinese shredding machines that can reduce anything — bicycles, sheet metal, sledgehammers, 50-gal drums — to tiny shards, no matter how long it takes to get a grip on the shredee?

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If you were talking about Omnicom acquiring Interpublic, there is absolutely no precedent in the history of advertising for an acquisition this week. Nobody knows how it will work out. But it is not a merger. Omnicom, policies, culture, and.IT will be in place. They will understandably not care at all about anybody else’s. No one can speak to whether people will be absorbed, agencies, merged, real estate estate sold off, any of that stuff. But culture wise, if it’s not a merger, then the acquiring company controls everything.

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