Genuinely curious, why are there so many Brazilians in high ranking creative roles?

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They are really good. Love working with them.

likehelpfuluplifting

Brazilian advertising agencies have a very good reputation in advertising history, not just for their creativity but also for exporting talents. I’m from Brazil and worked in advertising since 1996, old school, but I’m not one of those talents, unfortunately. 🤣

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They don’t really have their version of a Hollywood so all the talent does into our business instead.

likehelpful

Bc of futbol!

likeuplifting

They seem to be the sweet spot of being worldly, multi-lingual and cultured…but in a Western, non-siloed way.

Plus the scene seems to heavily invest in awards etc, so leaders come with a lot of metal.

All the above is attractive in a creative leader for networks.

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Most of the Brazilian exports I’ve worked with are incredibly hard working and talented. I was wondering if there’s a Malcolm Gladwell-esque explanation for it haha.

Do they just have more fun? Love the work more?

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As a Brazilian living in Texas, I really appreciate y’all kind words about my people. We do know how to have a lot of fun at work and enjoy lots of pizza, but so do you, I believe! We’re also incredibly grateful for the opportunities we’re given to work and build a life outside our home country. That kindness and those opportunities mean more to us than you may realize. 🍕

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Big country full of beautiful art and rich history?

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I was kidding about “futbol”. Brazilians are great people and fun to work with. Laid back with a LFG attitude.

uplifting

I wish I had a Brazilian leader. Unfortunately, where I work, they don't seem to get much of a chance.

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