I'm having trouble. I have a client who is going from a climbing company, to a fitness company. They have a product that lets them expand from where they are. I am failing to sell them on the importance of strategy and taking a step back. Honestly, I don't even know that I'm sold on it. But I feel like it's important. Anyone have ideas on how to argue for this? Happy to share more info

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Strategy is great and all but like 90% of my clients would be better off just getting to established best practices, not chasing the shiny insight sales pitched em would make em the next 'nike'.

And for whatever reason people shit on tactical, most agencies are garbage at execution. Chasing the numbers and just making the client money is great, it takes more skill than 'being visionary', and will ensure you're not a red row on that spreadsheet.

So if neither you nor the client are sold on it, feel free to pivot away, because being strategic takes many forms besides what's considered 'strategy' here.

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A step back how?
Is the product like a Patagonia product or something more physical that the consumer partakes in for exercise and strength building?

More physical.

Climbing might not be relatable to the general consumer.

Yes that does a lot

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Gush?

Haha yea! How did you know? I have a mixed rep here so not sure if you're a hater or supporter

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