Advertising

Has anyone ever had to prepare a creative brief based on a fictional campaign prompt as part of their interview process? I’m doing one right now but find it to be a rather strange exercise...

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Yup. We did it for more junior / mid level folks. Good thing it’s fictional, at least they’re not asking you to do one on a current client and then stealing your brief 😑

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That does sound lame, but I guess in fairness, how do you find out if someone would be good at...whatever a Strategist does?

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Nope. But I actually think it’s quite a good idea. We have hired a couple of people that were great in interview but awful at the actual core skills.

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Did they misrepresent their skills?

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Pick one of their clients and make a proper juicy exciting insightful brief instead

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Don’t do this. It creates liabilities for the agency if they were to ever do something similar. There is a reason it’s hypothetical.

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