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Yup. We did it for more junior / mid level folks. Good thing it’s fictional, at least they’re not asking you to do one on a current client and then stealing your brief 😑
That does sound lame, but I guess in fairness, how do you find out if someone would be good at...whatever a Strategist does?
Nope. But I actually think it’s quite a good idea. We have hired a couple of people that were great in interview but awful at the actual core skills.
Did they misrepresent their skills?
Pick one of their clients and make a proper juicy exciting insightful brief instead
Don’t do this. It creates liabilities for the agency if they were to ever do something similar. There is a reason it’s hypothetical.