Has anyone ever had to prepare a creative brief based on a fictional campaign prompt as part of their interview process? I’m doing one right now but find it to be a rather strange exercise...
Yup. We did it for more junior / mid level folks. Good thing it’s fictional, at least they’re not asking you to do one on a current client and then stealing your brief 😑
That does sound lame, but I guess in fairness, how do you find out if someone would be good at...whatever a Strategist does?
Nope. But I actually think it’s quite a good idea. We have hired a couple of people that were great in interview but awful at the actual core skills.
Did they misrepresent their skills?
Pick one of their clients and make a proper juicy exciting insightful brief instead
Don’t do this. It creates liabilities for the agency if they were to ever do something similar. There is a reason it’s hypothetical.
*weekly post complaining about hiring discrimination against males*
Delta Platinum members, what bonus do you choose? Very likely gifting Silver Status to my spouse.
I got a new role in Ohio. My SO is freaking out about the bedbug crisis there. Any tips of how to protect against bedbugs?
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Yup. We did it for more junior / mid level folks. Good thing it’s fictional, at least they’re not asking you to do one on a current client and then stealing your brief 😑
That does sound lame, but I guess in fairness, how do you find out if someone would be good at...whatever a Strategist does?
Nope. But I actually think it’s quite a good idea. We have hired a couple of people that were great in interview but awful at the actual core skills.
Did they misrepresent their skills?
Pick one of their clients and make a proper juicy exciting insightful brief instead
Don’t do this. It creates liabilities for the agency if they were to ever do something similar. There is a reason it’s hypothetical.