Has anyone left sales/marketing consulting to be in a product marketing management role or GTM role? Curious how you packaged your consulting experience to make it relevant.

Also, is 5 years of consulting ( now a senior consultant) enough to be a product marketing manager at a big tech company?

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I did! Sales / marketing consulting can be a pretty natural fit for PMM and GTM roles - just depends what types of projects you're able to focus on.

I'd read role descriptions that interest you, and then try to get on projects at work that touch on the same topics. For example, positioning / messaging is a big piece of many product market roles, so you'll want to get onto projects where you're doing market research for customers, using that research to determine the right value prop, developing the messaging to tell the value story, etc.

There's a lot of variety in PMM and GTM roles, but if you narrow them down to those that most interest you, you can start working your way onto the right projects to build a strong story

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