Has anyone successfully made the move from a creative agency to a software company? Not much in the way of PM (or Senior PM) openings on the creative side but I'm seeing tons on the software side. Would love any stories you'd be willing to share on how you were able to make the switch, pieces of your background that were enticing to hiring managers, simply whether or not you like it, and anything else.

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Former Associate PM for a Publicis agency (RFH), now a PM for a digital developer. I’m sure there are nuances depending on the specific company you’re applying to, but here are my tips.

1) Get close with a PM for any digital dev you work with. Learn their responsibilities, or better yet, connect with them on LinkedIn to get an exaggerated summary of those responsibilities.

2) Digital development on larger projects (websites, emails, IVAs) will be much closer to software development than creative dev. So much more is concrete (does it work or not work) as opposed to the subjective nature of creative development.

3) I’d recommend becoming versed in a digital-forward project management system. I’d say Jira is the standard, but there are some others out there, such as Wrike or Notion.

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Same - thank you for posting - I’m wondering what skillsets would be required and I’m assuming to some extent additional learning

Interested as well

Interested to know too

I did it via freelance. Perm will be harder. However, leverage via freelance. Some roles are even 12 months. I know others who took the scrum certificate. Pivoted that way.

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