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Yes, I have been both the favorite team and not the favorite. When it’s the latter, I’ve worked over a few months to become a favorite and have always managed to get there.
By “work” I don’t mean just working harder/being a good creative. But also “work” in terms of building relationships and making sure people know my goals.
CDs and ECDs give briefs to people they feel they can trust.
Make them trust you.
This.
The favorite team is usually the best team
What don’t you understand about the phrase “in the incident I’m talking about?"
Yes. It means they’re the ones who can concept and create things. How do you not know this as a CD?
Yes. It will be. Why wouldn’t I want a team who can make my job easier? Occam’s razor my friend.
The worst is when you are the “favorite team” for the CD who gets the worst briefs. No chance to work on becoming the favorite team for the CD that the ECD chooses for the best briefs
Been there. It suckkkks
Yes and you have no life while you see other teams leave at 6 on the dot. Feels like princess jasmine who just wants to go outside the palace.
I'm not the fav and I still don't get to leave at a decent hour so I feel you
I definitely have favorites – they're ones who have proven to me that I can trust them, they're smart, can concept, won't complain about smaller things like social posts at a moment's notice as well.
I've had some people wonder why they aren't favorites. It comes down to character and how you've treated other assignments. If I can't trust you to do the work, then it's going to be back on my plate. So yes, I'll prefer people I can depend on.
Despite what we were led to believe in ad school, it’s not a CDs job to spread around great opportunities. Their job is to guide the best work, so they go back to the best well over and over again or one they know will consistently deliver
In theory, yes, but the work is rather underwhelming, to put it mildly.
I work on multiple accounts and play both roles neither is fun. As a not-favorite team I feel like I’m not given a shot. I hate seeing briefs handed to teams that aren’t paying their dues. As a favorite team, I hate the pressure of a large workload as everyone else falls off briefs. I also occasionally have work handed to me that isn’t mine because I am trusted which makes me very uncomfortable. I work hard and do good work on all of my accounts and I know a lot of people working alongside me do too. CDs, It’s one thing to have a team that knows a brand well, or that matches your creative style, but try to be better about playing favorites. You’re not doing anyone any favors.
Ok, but if you were running the agency, would you not want the best briefs done by the best team?! Get real.
@cd1 come work at my agency. if you're that deep in denial, you're probably the one doing it. One of our ecds has a golden team who always produces the worst work and can't win awards. It's laughable.
I’ve been both the favorite and the whipping boy. Being the favorite is not as great or as perceptible as it may look from the outside. I had to be told; wasn’t aware till someone revealed that my nickname among peers in the creative department was “Golden Boy.” (With the sarcastic finger quotes.) Probably not so perceptible because it feels like a fair reflection of ur ability and/or seniority.
But being the non-favorite? That feels totally unfair, like the system is rigged against u. (Because it is.)
I agree it can come down to talent but it’s also a self-sustaining cycle. You do better when you’re liked. CDs work with you and have the patience to see the best part of your idea, you say what you think, you’re more relaxed and confident.
But you get on that track by earning it. None of us can afford to carry a team that can’t do what we need. Maybe it starts by being in with the cd, maybe it’s because you look cool, maybe it’s because you have a great attitude or maybe even great ideas. Or maybe you were around when something needed doing. But whatever it is, if you do a good job, you’re likely to get another project. And more consideration going forward
Different decade. Different generation. Same shit
Yep. They’re really good but they’d get the tv briefs and we would get the emails and dms
Usually, delivering the best work is not nearly as important as resembling the people in the CD’s old fraternity/sorority. Ask anyone (below CD level) at the big mediocre bro-y agencies like Vayner or 72 and they’ll tell you the same thing.
Nonsense. Reap, sow, repeat.
Maybe a fair solution here for CDs is to 1) continue to give your best briefs to the teams you prefer to work with but 2) also realize there has to be some implicit bias at play here because there is no such thing as only seeing merit so then you can 3) start a new habit of also giving the brief to teams you would not typically reach out to.
If you are only allowed to work with one team for financial reasons then just ask your CCO to give you some wiggle room on billing so you can give opportunities to underrepresented teams.
Yeah... not fun by any means.
Yep. Got laid off once for not being on one
Seen it for the first time this year. Can understand favoritism if the work they produced was good, but man, it is objectively bad. Makes the whole situation even more frustrating 😑
Sounds like the shop you’re at is mediocre at best mate.
we have a few favs at our agency that constantly produce bad work despite getting the best projects.
Easier said than done. Yours hiring?
For me, it's about who is great to work with, period. Talent rocks. Big ideas, awesome. Cooperation, teamwork, flexibility, grit--these come through in the clutch and tend to shine brighter, longer.