Have any creatives experienced the "favorite team" thing? Where all the work miraculously goes to them? Brief after brief. Time after time.

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Yes, I have been both the favorite team and not the favorite. When it’s the latter, I’ve worked over a few months to become a favorite and have always managed to get there.

By “work” I don’t mean just working harder/being a good creative. But also “work” in terms of building relationships and making sure people know my goals.

CDs and ECDs give briefs to people they feel they can trust.

Make them trust you.

likeupliftinghelpful

This.

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The favorite team is usually the best team

likefunny

What don’t you understand about the phrase “in the incident I’m talking about?"

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Yes. But god do they deliver.

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You’re all my favorite.

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I’m account. And I’ve seen this time and time again

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Yes. The stress is way too much.

Briefs tend to go to teams who don’t wait for them

Surely you jest

It happens at Elephant ALL the time. #broculture

A few months ago, there was a thread where a person called out their CCO as a serial sexist - only favoriting male teams, and only giving men the best briefs. Completely overlooking his female creative(s). Anyone experienced that as the case as their shop?

I've always been the favorite team. Does that mean I shouldn't think I'm a winner and better than everyone else? I think not.

You're only a winner if you're making work that the other teams are jealous of or wish they were making.

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My former ECD consistently awarded work to the team she came up out of. Shamelessly. Burned them all out

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