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The Amazon spots with Adam Driver doing dramatic readings of customer reviews are funny. Though they seem to play up the concept that a lot of reviews are exaggerated and don't seem particularly trustworthy. I'm not sure reminding people of that is a good idea.
Pro
Comedy in marketing is always a good thing in my opinion. You have to hit the right mix of making fun of yourself and proving you provide value.
I gotta be honest I haven't seen a single holiday commercial that has done anything for me. The Coca-Cola commercial is completely soulless, even with the polar bears. Would love if anyone could share a great holiday campaign though!
Pro
Same. I haven’t seen any either. I wonder how indicative that is of the direction of the industry.