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I mean, this isn’t new. Companies like McDonald’s and cigarette companies were long called to carpet for typically marketing in Black communities more than white communities. No one would be surprised if META is doing they same. They have access to so much of our information and companies rely on them for marketing, so it makes sense for them to do this sadly.

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This reminds me that I recall reading about similar situations years ago. I don't recall the details, but it was similar, people were kept from seeing certain ads based on race. It'll be interesting to see how this develops. I'm not sure they'll be able to prove a real damage, so I'm curious about that. If you're not shown an ad for a college, that doesn't prevent you from going to that college. It's wrong, but is it a real damage you could sue over?

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Additional Posts in Minorities in Marketing

Being a male and Asian really sucks.

Figured this is the best place for this Ancestry conversation: https://joinfishbowl.com/post_00jlpi

Rather than fume about the usual, let’s try this: imagine the brief and what you’d have done differently if you were in the room

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Does anyone know of a place that gives the current or most recent numbers/percentages for the amount of POC in the industry now?

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The marketing for Black Adam is genius! I wish I was in entertainment. If you could choose one industry to do marketing for what would it be? For me it's easily film or games.

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Is everyone from a big city or do we have some south and midwest represented??

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What’s the point of having multiple awards for “craft writing” if your agency only sees you as the translator?  🙄

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Is there any industry recognition for poc creatives the way adage and others recognize creatives?

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The more I work in advertising, the more apparent that majority of companies (and my own colleagues) don’t know how to reach consumers like me. It’s absolutely tragic. (Cont’d)

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The “Pour one out for the L train” ads by Kombucha are part of the problem... cont

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After 15 years in the industry, I can really say that these last few years have been the most challenging in terms of navigating all the sensitivity and political correctness.

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How correct is the term “African American"?
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Meanwhile people of color are being disproportionately affected by COVID and of course not being included in vaccine trials.

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