Hello! CD’s on beauty and hair accounts- When you are hiring Directors/ Photographers what are some of your biggest challenges when it comes to creative/delivery expectations?

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Honestly, I have found extremely difficult to find photographers, or even make up artists or stylists, who excel at working with and capturing the beauty of models with a wide range of skin tones. So many photographers struggle to properly light women with darker skin tones. And if they are several people across the color spectrum in the same setup, forget about everyone looking their best.

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Thank you!

Not sure if this is true for others but my biggest challenge is always balancing creative vision with brand constraints. Some directors deliver gorgeous work that doesn’t align with the brief, and it's hard convincing the client to take risks in this economy. I look for people who can be flexible, understand the product, and still bring fresh, elevated ideas.

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Thank you that’s very insightful!

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