Hello, I’m trying to write a 30 for the first time and I didn’t realise how difficult it is. Anyone got any good 30s to share. Been watching a bunch of stuff to try understand how to keep it super simple etc.

like
Posting as :
works at
You are currently posting as works at

:30 is a blessing. Nowadays you’re lucky to get :30s. So many briefs nowadays are :15s.

Try writing a :15 first. It will help you keep it simple and most likely your first pass at a :15 will be closer to :20s. From there, extend the scenes or dialogue to make it a :30.

like

Find a few commercials you like and rewrite the script yourself. Make the dialogue simple and punchy, and make sure stage direction is easy to follow.

like

Give us a category and tone please.

like

Find commercials on ads of the world and write the dialogue and scenes to see how short each one is. That’s how I did it when I started out.

helpful

Have you spot idea clear.

As for the writing: start with a hook, either visual or dialogue. Make sure theres some tension throughtout to keep peoples attention. The payoff should be strong and worth the 30 seconds. Your products role should be super clear.

Write if how it comes out, then edit, edit, edit and dont forget to time it.

Is there bookend branding?

Related Posts

Is it ok to resign on salary structure (annexure 2) ?

#1 one of company hr shared just salary breakup(annexure-2) #2 asked me treat this is formal offer letter (this is our standard process :) ) #3 Initiate resignation process. #4.1 Share resignation email with co. hr. #4.2 HR will share appointment letter.

I fill it's risky

Note - (1) I requested final offer/appointment letter couple of times but they are treating salary structure as formal offer letter.

Something is wrong..input plz

like

I dint feel happy when my bf proposed me for marriage.. i am not able to understand why..he is very nice guy, we have been dating for almost 4 years but honestly, in these 4 years, i never had that butterflies feelings with him never ever. Its just that we are comfortable with each other as a person thats it and we started dating.
Whats wrong with me..i am also not sure if i want marry him..

like

EY India is hiring Scrum masters with following criteria points. If anyone is interested, pls DM. Will refer. Thanks

Post Photo
like

Hi everyone! New :)

like

Joined tcs around 1 month back and submitted all the joining related documents but still didn't received my employee Id.upon checking with hr i am getting information that there is technical glitch due to which employee Id is not getting generated. Is one else facing this issue ? What can be done in this situation ?

like

Anyone can let me know after an offer letter any other letter do we get from TCS ?

like

Hi, can you refer me to your company?
If yes, please DM me. I will share my resume.
My Skill : functional QA Lead
Total YoE : 8.3
CCTC : 12.47 LPA Fixed ; ECTC : 30 LPA Fixed
Looking for a Manager role(not below) ;
Looking for WFH only & Base Location should be Kolkata ;
Current Company : PwC India
Your help on this matter is highly appreciated.

likefunny

Hi all,

I am serving my notice period, I want to get released from the project. Is it possible to get released when serving notice period?

like

How are testing projects in Deloitte banglore? Anyone has hints of roles and responsibilities in product testing ?
Please dm

Hi Fishes

Please please please help me with the following:

What are the perks or benefits provided by SCB?
How is associate manager placed in the hierarchy?
What is the avg salary for associate manager?

TIA

like

I am planning to join Luxoft poland Krakow, my joining date is 2 Jan. How is the job market in the national economy. Can you provide some insight about the job security in the company. Please 🙏
@luxoft

like

Worked in Financial Services and Wealth Management for 12 years. CFP working in the banking channel and completing my MBA within a few months with a focus in Mergers & Acquisitions. Really can’t take the stress and compliance involved with being an Advisor anymore I’m losing hair everyday. Any suggestions where to go?

like

New to the app—happy to be here!
I’m an AM here in Charlotte and have a two cybersecurity candidates that were a bit late to an interview process looking for a job as a cyber analyst. Any help finding a home for them would be appreciated

like

Activation/Client Service Supervisor starting to look for AMD roles; what’s the realistic salary for the position in NY or Seattle?? Have about 14+ years of total agency experience and 5 years of experience in current role.

like

Looking for the right kind of corporate affairs/PA position in Edinburgh. Any referrals out there? My background is mostly global work with experience in leadership and management. I’m open to consultancy/agency and in-house equally. Thank you for sending any leads my way!!!!

What uncommon adjustments to WACC have you guys came across?

like

Hie fishes
I recently joined nagarro
I am under one project code but not assigned to any project
Is that means I am in bench or project
Is that count for bench period

like

Bhai log, Nagarro me automation testing projects kaise hai Kitna automation aur manual hai ?
Project jaldi mil jayega ?
Client interview s difficult hai ? Batado yar please Nagarro

like
like

Additional Posts in Advertising

That Ram Ad??? 🙄

like

Hypothetically, what might happen, if Strat said to fishbowl they needed a virtual hug? Other than CD potentially saying something snarky and mean ...hypothetically only.

like

JOB: Launching a few digital services in the coming months with some tech friends. In need of a PR person who knows how to get those journalists' attention. Tech exp a +. Any leads or any1 interested?

like

What's the best website that lists out current agency client rosters? (I've seen this before on FB but can't find the thread. FB - please add search functionality!!)

like

Weekend chatter. What movie makes you cry every time you watch it? And what scene? I'll start: perks of being a wall flower when he calls his sister when she's at the party

like

Are there any folks out there who moved from Europe (as in Amsterdam) to the States? And if yes: to where? Thinking about moving towards the big adventure.

like

May be a stupid q but can anyone give me insight into the structure of digitas? I see all these copywriting and creative roles and media planner roles. Are their strategists? Planning and creative....

like

What should you do if they don’t put your name on the credits of work that is yours? Anybody’s had this experience?

like

Pros and cons of working on an auto brand?

likesmart

A little over a year ago, I posted about my boss making constant comments about my salary. Most comments said I must not have been performing well. I want to update that he was fired, not me.

likeupliftingfunny

Anyone else feel like your junior creatives don't want to be creative?? Ex: "I'd love to see some new options. Anything you'd like, no restrictions" response "Do we have to? They'll never buy it"😳

like

Anyone still being asked to come into the office for pitches?

like

Anyone hiring a UX Designer in Atlanta? I know someone who got laid off

like

How much does it cost the agency for a cannes entry?

like

What do CDs look for on a resume? What would you expect to see on an art directors resume? Do things change if applying to agencies versus in-house?

like

What do you do if you hate your partner?

like

Can someone explain how billable hours work? At a new agency and although I had to fill timesheets at my previous agencies, they were mainly used to ensure we weren’t over servicing a client/for setting the appropriate retainer for contract renewals. I asked ppl at my agency but haven’t gotten a proper explanation. I get the impression that billing to the agency admin code isn’t recommended, and my manager said he bills everything to client codes, but that doesn’t make sense to me .

like

Why do some art directors only really start looking at stuff at the 11th hour? Thus forcing people to stay late on the Friday of a 3 day weekend.

likehelpfulfunny

Two months ago applied for a "dream role" at a "dream company" (not an agency). I am qualified for the role & they are looking for ppl with agency experience. a few days after applying a recruiter

like

It took the horrific and completely inexcusable death of George Floyd to move the racism issue to the forefront. And while it’s a crime of a much lesser degree, with different circumstances, what’s it going to take to get ageism properly addressed? Intelligent thoughts/debate requested only please.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal