Hey fellow marketers - from a campaign launch point of view, how do we think Kamala Harris’ presidential campaign has started? I think it’s going pretty well so far!

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Actually answering your question without it being tainted with a political opinion.

I think the launch garnered ALOT of attention, you have the 1.5 million raised overnight, but also, I thought the staggered endorsements was smart. Media picked up the silent people that were predicted to immediately endorse her. That time lag, drew a lot more attention, VP Harris marketing team is pushing every interview she’s done in a “nostalgic press run” type of way, sweeping up the first time voter demographics. If you recall that is how Obama ran his first election.

I think as far a launch goes, not a bad roll out, pivot and run.

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Sorry missed your comment here. Thanks for the politically neutral feedback! The attention has been fantastic - helps to already be the current VP but they are definitely playing to her strengths

I don't know how it could be going any better. The fund raising numbers made history, which is wild. But the significant thing is that 880,000 new donors arrived in the first 24 hours. The fact that so many people got to their computer and put in their debit card number to give something is an astounding display of approval. It'll be a tough campaign, for sure, but as for the launch, it's something they'll look at years from now.

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Some would call it “Bidenomics” 😂

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I think her campaign is off to a better start than anyone could've imagined. I was hoping to see her get endorsements and excitement pretty quickly after Biden announced his was dropping out of the race, but it's been crazy to see how much money has been donated and the way her campaign has really been able to capitalize on the excitement. I'm curious to see how the next few months go and what her plans are, but I have high hopes!

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The amount of donations and endorsements in the first 48 hours was pretty amazing

Yeah, it is. They made sure to jump on momentum FAST and focus on what a lot of people on either side wanted - a young candidate

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Love how they’re focusing on her youth / Trump’s age, and how butthurt the Republicans are about that

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What makes you think it is going well? What has she done that you think will be effective with the independents in swing states that she needs to convince?

It’s definitely nice to someone not 150 years old in the running. I think it comes down to who can win swing states and that may be harder for her than Trump.

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I’m looking forward to him facing off against her in a debate.

2 words: dumpster. Fire.

What part is the dumpster fire?

Here’s Kamala’s first ad:

https://www.instagram.com/reel/C92OTDIB0W1/?igsh=aXlvNXBwbm1wMmZv

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