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You can try switching after 1.5-2 yrs, as in market research after certain time the things that you're required to do are pretty much repetitive.
The hike depends on the firms that you are targeting. If you're trying to get into advisory & consulting at companies that accept MR experienced candidates such as ZS, Gartner, Big 4, etc, you can expect 50% to 80% hike (even more if you work on visualization tools).