Hi all - Im a PM at an ad agency. I'm up for a senior pm promotion in October, at which point I will have been at the same agency at the same salary for 3 years (75k). Is 90-95k too much to ask for my promotion?

likehelpfulfunny
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You don't typically get to ask for a new salary. They will tell you your new salary. If you can show that the going rate for that position (and someone newly in that position) is higher than what they offer, they may be able to bring it up closer. But no guarantees.

like

“You don’t get to ask for what you want.”

But that doesn’t mean you can’t.

Do your research. Ask other PMs in the industry. See if there are salary bands at Havas.

Put together a case for your manager along with your ask.

They will undoubtedly come under. But you’ll have set expectations, and they may find a few thousand more to throw at you.

Know your worth. Don’t be obnoxious, but don’t be shy.

Good luck.

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You can ask for as much as you wish. However, according to corporate internal laws, your promotion and salary will not exceed 20% because that's what you and anyone under the EVP are expected to produce.

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At Havas? Bank on a 2-3% raise

likefunny

You need to find an external SPM role to right size your salary because you’re on the low end of the salary bracket and your current agency is not going to give you more that 20%.

For context, I’ve been in the higher end of the brackets. I negotiated 95k as a PM and 130k as an SPM.

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Three years at the same salary? How did that happen? No yearly bonus? I wouldn't be afraid to negotiate. They count on too many employees being afraid to ask for what they are worth, especially in this inflationary time and especially if you are in NYC where the cost of living has risen.

likefunny

It happens by working at a company that does not do salary reviews

Most agencies only do 3-10% raises. You’ll hardly notice it in your paycheck. You don’t get to ask for what you want.

Two suggestions:

Tell your boss and potentially their manager WAY ahead of time for what you are hoping to get. They get a certain amount of money to divvy up and if you wait until your review period, that money is already going to other, louder people. And if you don’t trust your manager to advocate for you- you need to talk to a higher up to advocate for yourself. If you think you’re eligible for a promotion, that would give you a better chance at such a high salary bump. Did you receive the 3% each year? If not, that’s always something to say you would like - 3% over 3 years… do the math and AT LEAST ask for that.

Second, try to get a competing offer and have them match- that’s your best bet in getting them to go up high and quickly.

Don’t make it sound like you’re upset you’ve been at this $ for 3 years but let them know all the reasons you deserve it, are great at your position, and they deserve you.

Good luck!

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