Hi all! I've got an SEO question I'm hoping someone can help with:
How do you choose keywords to target in a blog when you're writing a blog that appears on multiple country specific versions of a given website? Do you use a mix of keywords from each region/country in one blog, or create different versions of the same blog with slight keyword differences based on the country?
Feel free to DM me if you want! thanks in advance from an entry level content marketer. :)

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so this is a bigger question of international SEO. you should have multiple versions of the page localized for each region/language. however you decide to deliver that content (i.e., ccTLD, sub domain, folder) is a whole nother question.

these pages should have localized/optimized metadata. however, Google deprecated meta keywords way back in 2009, and these can actually negatively impact your rankings, if you try to keyword stuff. the only exception is Yandex and Baidu for Russia and China, respectively, who still use meta keywords as a ranking factor.


If the website has multiple country specific versions (sub domain or sub directory for each country), I’d much rather publish localised content on each of those and use the right international SEO to get them to rank. Personally tried this and it delivers.

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