Hello all! Anyone an SEO at a media/news publisher here? What are the most common technical SEO issues you run into? How did you solve them? I’m likely moving to an SEO role as a publisher soon but all of my experience is in the non-publisher space. Any insights welcome!

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I’ve worked in Pub Media SEO for about 5 years now. There’s usually a ton of technical fixes that need to be made especially with older sites that never have thought about SEO, but it’s all about prioritizing the highest impact stuff. I always focus on crawling/indexing first cause that’s important that all new content is found and indexed fast. From there, make sure to check site structure / information architecture then your typical 404 cleanup, etc. I also recommend a whole site content audit too and get rid of old, useless pages. But do a slow rollout of removal of content (10%-20% every month) to monitor performance. Last thing is overall site experience (ads, CWV, etc)

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Thanks for your response! So helpful! Starting my new role in June so I might be back with more questions 😁

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