Hi all, we are an Agentic AI startup in the Energy industry. Good on product (has a working prototype, technical team, prod-market fit. But struggling on GTM and to land the first customer or pilot. Any tactical advice? From those of you who went through this phase and came out successful… 🙌🏼

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Well, how do you know you have good product market fit if nobody’s paying? That’s literally the definition of product market fit.

In terms of your actual problem, you need to find what I would call the earliest adopters people who wanna try out your product because they naturally are inclined to try new things. On the other hand, you’re gonna have potential users who will literally wait till the end to try it because that’s their perspective on new technology.

There are tactical ways to do this such as going to industry events, making organic marketing post/articles around your product and what it solves, very basic social media PPC, etc.

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Offer free trials. It's the only way to compete. Tons of AI companies will give out months of free use to interested potential users.

Also, figure out who your buyer really is. Is it bottom up from the end users or top down from a CTO? Or somewhere in the middle?

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Get a sales team or advisor. Also think about lead gen, and how are you marketing and to whom.

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In all early stage, startup cofounders are the best sales team.

Pray…

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