Hi everyone, I need your advice!
I have 7+ years of experience in art direction and creative project management, leading campaigns for major brands. I'm now looking to pivot into brand management, which feels more aligned with my long-term goals. I'm unsure if I should enroll in business school to support the transition or try gaining experience through entry-level brand roles, certifications, or mentorship. I'd love advice from anyone who's made a similar career switch—what worked best for you?

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You can take a Project Management bootcamp. Just to show you’re serious. The main thing is explaining your why whether it’s from a recruiter, agency or hiring managers. In person or via a CV. I can’t imagine any AD’s looking to transition. PM is mentally challenging & draining. Most don’t love it. Especially if you’re a naturally creative person. Good luck 🍀

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Thank you for your honest feedback, I really appreciate it. I hear you on project management being mentally challenging. I have experienced some of that firsthand, since my role as a Senior Art Director has always been hybrid. I was not just focused on creative output, I often handled timelines, coordinated with different teams, managed stakeholders, and made sure projects stayed on track while still driving the creative vision.

What draws me to brand management specifically is that it feels like a natural progression where I can combine strategic thinking, creativity, and leadership. I love shaping the bigger picture, working on positioning, storytelling, and ensuring brand consistency across all touchpoints, not just delivering assets.

I know it will require strengthening my business and operational skills, which is why I am exploring certifications and maybe even business school, but also hands-on experience. Your suggestion about bootcamps is really helpful, I will definitely look into that as a way to show I am serious about this transition.

Thanks again for taking the time to respond, it means a lot!

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