Hi there, Comms Planners. Does anyone have experience collaborating with UX/Experience Strategists during campaign development? If so, what did that look like?

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It really depends on the comms planner. Usually a journey or some such construct dictates the stages a user goes through - unfortunately in my experience, UX takes too literal an approach to user experience and over emphasizes things like efficiency and attempts to shorten that journey - while a decent comms planner may look to intentionally install friction in that process by way of creating memorability or enjoyment, or basically any other outcome that deviates from efficiency.

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That’s a super thoughtful answer (and a great watch out!). Thanks :)

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