Hi! This is the dumbest question but what happens if I run Google ads without a tag? I know I will miss out on loads of data but the client is in the service industry (appliance repair technicians) so online conversions aren’t as relevant to them as let’s say e-commerce or mobile gaming. They mainly need lead forms and phone calls. Technically they could get conversions without website visits just with the phone number being visible in the ad

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You answered your own question - you’ll just miss out on the data. You will also miss out on the user journey that led to a lead form submission, whether they did it through your ad or just found your client in google. You therefore won’t be able to prove effectiveness of the campaign. Also when was the last time you called a phone # off a banner? At very least you’ll wanna go on the website and review prices and services first :)

Dumb question from me as well though, will you even 100% know that the ad is live and spending if you don’t append a tag?

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