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Wharton submitted!!! So anxious
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Nike. They make shoes. Imagine telling people in the 50’s that one day kids will save all their money to buy a pair of shoes.
Chocolate is at least inherently fun.
Honestly I had never thought about it this way but you are so right. Its crazy to me that there are people out there go genuinly obsess over shoes and collect them. I have friends who have hundreds of pairs of Nike shoes.
Feastables
Having worked with Hershey as a branding consultant with my former agency, I agree that they’re amazing. They’ve gotta be careful about overextending the Reese’s brand, though.
Too much Reese variants at this point. Reese cups, Reese pieces, Reese sticks and Reese fast break was the perfect product portfolio around 2011ish. All the newer stuff since then feel like phoned in products with Reese’s slapped on it for attention
Coca-Cola.
None of their marketing is about their product, its about their consumers.
I'd like to teach the world to sing, in perfect harmony...
Coke