How do you deal with mustering up the energy to be excited about work that you're not actually excited about? Like when ideas go through that weren't your favorites but were pushing forward "just to be safe" or because your partner or boss liked it, or maybe a fresh idea you had has gone stale or watered down.

You still gotta present it to your team and clients like you're selling them gold, when deep down you and probably everyone else knows the idea is mid.

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The only thing that excites me these days is saving for retirement.

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I focus on the paycheck and do actual creative work on the side.

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Birds of a feather.

I had to learn the hard way: never present something you wouldn’t be excited to make.

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Haaa...been there early in my career. Then I learned how to explain strategies and, sell my ass off. Amazingly, it worked. Won my own deals 80+% of the time. Also, fired clients, quit agencies, and walked out of meetings when quality or ethics were in question. So, eh, maybe I lost a couple hundred thousand bucks over a forty year period. But, I sleep really well!

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Happens even to the best of us. If it truly is going to be a bland project, just give it the energy it calls for and save your enthusiasm for the next brief.

“That’s what the moneys for!” - Don Draper

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