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Mentor
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Whether they can run a project or not.
I.e maintain solid client relationships, managing junior creatives, keep the whole team on track, running a meeting without a E/CD, taking charge in a shoot/record etc. It’s CD-lite after all.
Seniority (for me) is mostly dependability. Which is obvious stuff like dependably strong ideas and management skills, but also showing they understand the bigger picture. That they ‘get’ that it isn’t about them anymore.
The tricky thing is that levels/titles can quickly become ambiguous at best, and meaningless at worst, when they’re given to (presumably) bump talent up a bit to retain them (happened a lot during the pandemic) rather than because it’s the skills the department/account requires. Which then has a domino effect etc.
Makes it hard for these things to be clear or consistent. Perhaps I’m a purist, but to me with an ACD title it’s sort of logical what it’d entail given the words it involves.
Mentor
If you have to ask this question, you're not ready.
Your CD/ECD will see it and make the call for you.
And sometimes it only takes a few years between when they notice and when it happens 🫠
You cast the bones of promotion. If they all land runes up, you’ve got a new ACD. How else would you know?
Mentor
Technically, you ask for or bite off more responsibility than your senior peers. You show that you can handle it and eventually grow into the role. At some point, you’re doing the ACD work, without the title and then the title and the raise come later.
However, depending on where you’re at, budgets, how much your boss likes you, and a few other factors, the title may never come even after that. When that happens, you jump and go to another agency who will give you the title and the money.
When they’ve been doing the job of an ACD for at least 6 months. You don’t get promoted and suddenly get new responsibilities. You take on new responsibilities and get promoted.
This is the actual answer