How do you maximize your time at conferences? What ROI does your leadership expect?

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My leadership expects leads and that's about it. The real value of conferences for me has always been the conversations between sessions, not the sessions themselves. That's where you're able to generate real connections and leads.

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Very good point. I made some connections but I feel like not enough. Then again I’m in sales it’s never enough.

From an ROI standpoint, leadership usually expects conferences to generate a meaningful pipeline, often several times the cost of attending, and ideally, closed business over the next few months. Expectations vs. what actually happens are always different. I have to say the past year or so has been slow across the board. Try to put together a game plan and find out who will be attending before the event, if at all possible.

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Thanks, this is helpful

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Hey, OP, how’s it going?

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