How do you think healthcare startups are going to change the healthcare marketing landscape? What trends do you see happening now and later on?

If you can, say what type of company you're in (startup, hospital, etc)

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Segmentation and personalized campaigns are a must have today, and it is becoming more and more accurate when it is driven by AI.

Also generative AI has been a great tool for content generation.

Also I've read some articles that performance marketing is becoming the most relevant function over brand awarenesses.

I hope it helps. Let me know your thoughts on that :)

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