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I hated it and thought it was trying too hard to pat itself on the back and look cool, but I'm a millennial on the older cusp. 🤷🏻♂️
100% what I thought. When they say “but an ad with no logo?! That’s another level” feels like they are too afraid of going unnoticed
I think it’s a good idea and Doritos is a brand which could pull it off, but this :60 goes way overboard explaining itself and calling its own action “next level” hurts me. But I bet it was a very clean idea initially and nervous clients put language similar to the presentation write-up into the script. You could cut this down to a :30 keeping the right bits it would be 🔥.
Agree with you there. feels overdone but it could be good if executed properly.
Local advertisement screams “hey, look at me - I’m not an ad!” on sides of buildings, in bus station kiosks and in videos with :60 run times in between videos people are actually trying to watch.
Not as effective as the recent Popeye’s campaign that was obviously extremely successful thanks to social influencers. So effective my kid wouldn’t stop talking about chicken sandwiches until I gave in.
Ha wut
The writing wasn’t my favorite, it seemed a bit juvenile maybe the target demo, but it triggered a good conversation and sparked inspiration in my shop about overall brand awareness ie how do you build an iconic brand that doesn’t need its logo to sell the product and in this case culture and product
I like it.
I think it's finally something that is different. Whether it's good, I dunno yet, but there's a confidence to it that is admirable.
Due respect all critics, but here’s what catches my eye: ZERO comments from anyone from GSP on this slightly erratic,and very opinionated, thread? Now them is folks who know their social media p’s & q’s.
You could literally be a CD at GS&P. I-
Could have been great but the script sucks donkey dick. I have the feeling that Generation Z will vomit when they hear this.
I'm Gen Z and I'd sure feel like vomiting if my creative director ever said "sucks donkey dick"
Ads that make the ad all about the ad. Yawn.
Love the design and entire refresh of it.
for me it was another level...of meh
If they actually follow through and put only blue and red bags on shelf then yes amazing. Otherwise it’s an empty stunt. Over that shit.
I’m sure they’ll follow through. At one store. Within driving distance of the agency. For 20 minutes. After closing.
I’ve seen this before and it sucks as much as it did the first time
Brave but aren’t they trading their logo for two colors and a triangle. Which I’m sure the agency told Doritos they ‘own’ already. 🧜🏼♂️
The emoji isn’t relevant to the thread just really love the Merman look and can’t stop wondering when the hell is the right time to drop a Merman ‘Moji
Funny thing is, all this self referential advertising is coming from places like Goodby, Wieden - the biggest ad nerds in the game. Yet they’re basically saying, “we’re with you. Advertising sucks.” Even though these shops are responsible for some of the best advertising of all time. And are part of a very small part of the population that reveres advertising. And, they’re capable of making advertising that people actually love and remember. So, like others have said...why? I don’t care if this particular audience has an aversion to advertising. Either make great advertising that they’ll actually appreciate or find other ways to market that aren’t the traditional means of communication (TV, etc).
When the good ones do it, there’s a reason that ladders back to brand positioning.
Newcastle- calls out other brands to reinforce its no-nonsense, hard-driving Geordie origins.
RXBar- basically the exact same positioning, but it ladders back to “no gimmicks, ingredients are on the label.”
This doesn’t really have a good reason. And doesn’t even successfully rebel against something. Just meta because millennials “will think it’s cool”, which I doubt they will.
It feels like a great idea turned into an ad way to soon with no culturally relevant message or exciting news. It has remained at the level of “me, me, me” and wanting to sell more chips...whereas it could have evolved and made use of this idea in many different forms for real impact and fun. It is just another ad.
link?
👍🏼👍🏼
The spot is fun enough for what it’s trying to do. I think especially in print there have more successful and thoughtful iterations of “you already know the brand” (looking at McDonald’s). I buy that Doritos are recognizable but I don’t buy that triangles are super ownable for them.
snooze
CD2, they’re obbbviously commenting anonymously 🙄🙄🙄