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Sorry but if you’re only using category to define your approach, you’re probably not gonna be super happy later. Maybe start with some good ol’ 5Cs/6Cs research + use it to make strategic creative choices. At least that way you’ll have a clear foundation for your creative approach so you can try to target the right audience or avoid looking a lot like your competition
Yep, those are the core but in some newer frameworks Communication and/or Campaign gets added
First impression: I don't think these three colors go very well together. I would agree that you need to consider your audience, and the psychology of color better. Also consider what colors your competitors use and how to stand out from them. But definitely don't think these colors sound very good together from a first impression
Test, test, test, test