How frequently, if at all, are production companies backing out of the bidding process once they find out (if they find out) that an additional holding company “internally supported” director is also in the mix?

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I haven’t seen them back out, but I’ve heard of them phoning it in after finding out.

It definitely happens, different shops have different approaches and its a bit agency-dependent. Certain internal teams get forced more than others.

Also, if the creative is a big important swing for a brand, then probably more likely to go for it. The risk is too high to let an internal team take it as a matter of course.

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