How many creative directors here are still doing the work (concepting and designing/writing) in addition to managing creatives who also do the work?

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If you’re still doing the work, then you aren’t a CD. Just to clarify.

funnylike

I've seen CDs do both since 10 years ago...

🙋🏼‍♀️ wish I wasn’t though.

likehelpful

Yeah but I’m brand side where it’s always all hands on deck.

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Only with junior and middleweight teams. A lot of them don't know how to develop their ideas into actual ads. I remember I would spend days (even weeks) perfecting an idea, headline or copy when I was a junior. Now everything needs to be done yesterday and there's hardly any time for the teams to keep on going, until they strike gold.

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I do, but I have a small team so it's not so bad though

I do, but I only write/concept on accounts I’m not running.

🙋‍♂️

Yup both

The already played out term I keep hearing for it is player-coach

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