How many followers does a brand need to be considered an industry thought leader or influencer? Is 10,000 enough?

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Assuming number of followers is your primary KPI, it’s dependent on the size of your target market and the number of followers your competition has.

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Depends on engagement not a flat number

I buy the idea of an individual as a thought leader, especially one w 10k followers. Very few brands credibly hold that badge of thought leader in my mind:
Volvo = safety
Patagonia = sustainable production
LinkedIn = today’s job market
Edelman = consumer trust (despite their bias being called into question)

Very few brands can be bothered to make the investment if it’s not 100% aligned w their biz model. And for most, it isn’t

Thought leader? That depends upon the quality of the thoughts, and whether people are following for those thoughts. Influencer? That depends upon whether people who are following are actually buying or changing their behavior. I’m not really sure that one can use social media as a metric for thinking or influencing. It plays a role, of course. But I’m not sure it plays more of a role than other media like books and podcasts. Sometimes one post blows up and gains a bunch of followers. Does that mean that the author or the brand can claim thought leadership or influencer status?

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