How would you rank these from strongest to weakest in terms of agency reputation/quality of work these days: 72, Droga, Anomaly, Goodby, Martin, BBDO, Mother

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Mother used to be great, but I don’t remember seeing any good work from them in a while.

I never understood what’s the hype with Anomaly “, besides the the cool name.

I think Droga still makes the best work, followed by Goodby, BBDO and Martin. But maybe I’m not remembering their recent work correctly.

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An Xbox quest thing with Kai cenat and a store launch thing yesterday. I follow them on LinkedIn so not sure which office does what

Mother and 72 only good ones right now

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Mother, 72, droga, goodby, Martin, anomaly, bbdo

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Mother, Droga, huge gap, everyone else.

likefunny

They’re all the same.

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The agency business is just in a weird and sorry state ATM. all the work feels the same, all the shops feel the same. There are some fun indies, but very few have found their voice/differentiation yet.

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Goodby, 72, Martin, Anomaly, Mother, BBDO, Droga.

likefunny

I genuinely liked their Cheetos work. And the Super Bowl Dyna - Mita spot. And some of the S Adam’s stuff was funny.

likeuplifting

72, Mother, Anomaly, Martin, Goodby, BBDO, Droga

But there are a lot of agencies I’d put between Anomaly and Martin.

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BBH!? Chiat? No shot

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Mother, Martin, Droga, 72, Anomaly, Goodby.

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I’m assuming bbdo is last since it was forgotten 😂

likefunny

Currently Mother….(big gap) anomaly… (small gap) 72… (big gap) everyone else

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I don’t. TBH. But I can remember them having made interesting work more recently than the others.

72, Mother, Goodby, Martin, Anonaly, BBDO, Droga

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Mother, Anomaly, 72

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Anomaly, Martin, 72, mother, goodby, droga

What’s going on with bbdo? Why so many lasts?

Exactly cuz there’s nothing going on lol

wait, what happened to droga?!?

It’s part of Accenture Song now. “Value add” create that comes free with $500/hr management consultants.

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