I am trying to figure out how to grow beyond production work and move into more conceptual and strategic projects. I enjoy the craft but I want more influence. How did you expand your role.

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Posting as :
works at
You are currently posting as works at

Pick up some projects on the side so you can flex a little.
Read up on marketing and other strategic disciplines adjacent to design, so you can see where your creative briefs are coming from, and anticipate the concepts.

Ask followup questions about your production briefs, to test your mettle, and develop.
It will become clear that this is the career path you want

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