I don't get the Kit Kat TSAs. Why do I have to smell it? And what does that have to do with 'being made down the road' ?

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Thanks, Courage 1 and Courage 2!

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Did you smell it?

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the smell of the chocolate factory just south of Bloor > the smell of the bone rendering plant just north of Bloor

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You need to live a little.

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Residents of this area definitely know that chocolate smell. I used to run around a track by the factory sometimes and the whole area smells like chocolate

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I’m not saying it’s a great ad, I’m just saying that the handful of us who live around the know that it smells like chocolate.

It’s referring to the ‘smell’ in the air originating from the factory down the road where they’re made, not the literal TSA.

I’ll be sure to pass this feedback to the media company at the agency I don’t work for, so an anonymous person on FB better understands TSA’s near where they live.

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Used to live in that neighborhood. It's a great smell....until it's not. Or you just become used to it. *shrug* it's not a bad play, but yeah it only works if the ad is literally in that area.

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