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I think we’ve really overstretched how we can successfully use the arches in way that maintain brand awareness to everyday people.

likesmart

Tasteless like their coffee

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First: it’s too similar to this (by tbwa Ny)

https://www.adsoftheworld.com/campaigns/michelin-safety-snowy-hill


Second: Never a good thing to ever put drink and drive on a street billboard (no matter how cheeky you think it’s coming across)

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This Michelin ad is far more attractive, interest-piquing, and appropriate in my opinion

So you need us to tell you how to feel? Just go with your gut, it sucks for all the reasons you think it does.

I try to hold my opinion for questionable regional creative.

There are some pieces of work that are so blatantly offensive to audiences they weren’t meant for that you have a totally different country apologizing for it.

Remember the KFC drumstick/Black pride ad that was made by a Black majority country?

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