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I mean, it only makes sense. You’ve seen the tricks, so your guard is up by default. The things that still work on me are always products recommended by creators I trust, tools that clearly save time or money... and sometimes brands that care for a genuinely emotional or relatable story instead of just pushing features.
Every study I’ve seen on the subject actually suggests that advertising works more on people in the industry than it does on others.
There is not a soul on the planet who thinks advertising effects them.
Not according to my Facebook purchase history.