I feel like it's not as straightforward as, 'find the people who do the work you look up to, and reach out to them'. How?? I'm constantly out here doing that on LinkedIn and by cold emailing, but I never hear back. Does everyone have a LinkedIn premium or something? Because I don't, and I'm not sure if it has anything to do with that, but I don't get to open conversations this way. What else can I do? What am I doing wrong?

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Posting as :
works at
You are currently posting as works at

I think some of you underestimate how many unsolicited emails ECDs get on a regular basis. And the number of LinkedIn requests and messages, and we really don’t spend a lot of our time on LinkedIn. We have work to do.

likehelpful

Premium has its perks but it's no magic bullet train. I personally think you're better off liking and commenting on their posts. This way, when you do send a message, they might recognize your name and be more inclined to respond.

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Odds are that the best people are drowning in messages and emails. Even if they want to, they likely don’t have the time to answer everyone.

So think about how you can stand out and do something for them. That could be an interesting article or study, cool work you did, or just things that might prove useful to THEM.

Prove that you’re a valuable addition to their network and they might respond in kind.

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Search ECDs at the agencies doing award winning work. Look at their books. Email them. Keep going until it works.

What you’ve posted is the start. But 3 important additions:

Don’t just message them—make sure it’s a tailored message that makes it clear you actually saw their work and like it not just copy and pasted and filled in the blank with one of their project names

Have a book yourself that’s good enough to get a response. There’s not much I can do with even the nicest email if your book isn’t great

Even if you do everything perfectly, expect maybe one response per 10 messages. The person with that amazing portfolio might not be checking LinkedIn or have an inbox zero personality, or they may not respond if they don’t have a job available etc

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