I get asked a lot what does a community manager do. What do you tell everyone you do?

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Someone who reps the brand/company. Helps keep a group of people engaged. Organizes activities that keep those people close. Those are my go-to lines

I let them know that I facilitate online forums or spaces surrounding niche topics. I curate discussions, moderate, and find way to grow the community

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Additional Posts in Community Managers

Am I the only one who gets offers from clients with crazy unrealistic expectations about how fast a page can grow? Like no, sorry, I can’t get you 100,000 new TikTok followers within a month.

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I’ve been thinking about starting a blog for community managers. What topics would you like to see covered?

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Nobody asked, but here I share the best 5 tools that will ease your job as a community manager:

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I need a magic spell to make employers stop asking community managers to design, manage ads and create strategies. As you read, a CM is in charge of your COMMUNITY. They're should not be doing the work of 4 people.

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Moderators/managers for virtual communities actually have a pretty difficult job because the rules for posting have to be interpreted, there are very few hard and fast absolutes in this profession

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What prompted you to do a complete community overhaul? Did it pay off?

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I’ve started a new job and though they have a community, it has been stagnant for a long time. Would you face the change directly with a “we’re back!” style post, or just increase the activity without acknowledging the absence?

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I was rejected from a job because I don’t have a big online presence. Why does work have to be my hobby, too? Is this normal?

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Wanted to share a recent win in case this would work for anyone else in the bowl -- We started a “share some music” channel in the community and it’s amazing how a non-related topic can encourage participation.

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It’s amazing the power that asking easy-to-answer questions can have on a community. It’s a great way to get nervous users more comfortable with engaging.

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We’re looking to implement incentives to encourage community engagement. We’re going to test both material incentives (product) and good ol’ fashion recognition. Which one do you think will do better?

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If you had to choose between Discord and Reddit as your main community hub, which one would you pick and why?

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Where do you find inspiration for topics to seed the community with?

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I love the engagement part of the job but hate the data. Do companies ever hire just community moderators?

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What kind of plans/services do you offer to your clients as a freelancing social media manager?

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What is the best way to get early adopters participating in the community before officially launching it? We want it to look like a lively place before new folks pop in.

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What resources would you suggest for learning about A/B testing in a community context?

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