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As a senior producer my starting salary was $155K, went up to 168K before I got promoted to EP. Now I make $185K (EP) with 10 years experience in production. I’m a content producer though, not digital. 😬 I believe digital producers make a bit less.
130-170? Jesus Christ.
Depending on what acct you’re on at akqa but can range between $120-$145k. If you’re good you can negotiate a bit more.
LA agencies typically max out around $130K for Senior Producers. I made $160k as a senior integrated producer at 2 different agencies back in 2018 and I have been told “no one is paying like that anymore.” I have found that anything above 140 is for Executive Producers, and that pay range has to be like 140-180, and you probably need a Director role to hit the 200s and above .
recently at RGA as a producer i made 115-120k. sr producers should make 155-160k in california as the starting rate. (my title is outdated on this app btw)
i calculated this based on a ratio of my salary : RGA hourly rate for my producer salary, and then solved for sr producer salary based on hourly rate for that role.
based on my initial salary of $115k as a producer, the same salary/hourly ratio for a sr producer would be $155k. so i’d START there.
AKQA - 150 for Sr. producer