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Coach
If it makes you feel any better, I must not be bougie enough to even know what the Rochambeau Club is.
Serious question… why does it bother you so much? I didn’t even know what it was until I saw your post just now and had to look it up. And I highly doubt most normal people outside of advertising, or those not chronically online, even know what it is, or care.
Is there any publicly available info on whether they’re actually selling enough of their products to turn a profit? Do you regularly see people walking around wearing their baseball caps or t-shirts? If so, well then I’m mad I didn’t think of this business idea first. If not, then it’s probably just a clever marketing gimmick to pick up enough PR for a launch, and will fizzle out if their products aren’t any good. In reality, their merch is no different than any other brand that sells merch.
I love Rochambeau. My sarcasm wasn't abundantly clear and I apologize. :)