I started a new job as an AS at an ad agency 4 months ago (shortly after being promoted to AS at my last agency) and have been expected to lead several huge projects (e.g., an entire drug indication) that fall under totally different areas of the business with no real oversight. I feel in way over my head and totally incompetent. Since I’m still fairly new to this level in general, idk if this is a normal amount of responsibility for an AS to have even at a new agency or if I’m set up to fail.

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It sounds like a lot of responsibility. What level do you report into?

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What did the job description say when you applied? What was spoken about in your interviews? Was there ever any indication about the level of responsibility?

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Definitely felt like this was under my responsibilities as an AS, and would expect any AS within my company to be able to drive a launch. If you haven’t had the opportunity to do a launch so far, I think that’s totally fine! But I do think at this level, it’s up to you to make sure you’re asking the right questions and getting up to speed on how launches work and how to mobilize the teams. You shouldn’t be manning a launch with 0 support from your manager/VP on the brand, especially if it’s your first one. I would just be transparent with your manager about the support you need to make this successful

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