I studied communication and PR in college, began my career in agencies, then spent ~20 months in sales. Now I want to return to PR—how can I best position my sales experience as valuable in making this switch?

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Agencies are Always selling! Whether you want to focus on New Biz or run an account and sell more services in - it’s a great narrative to position your sales experience for an agency. A few thought in addition to the above positioning:
In sales, you have to think on your feet. Yes I’ve honed those skills.
Selling requires you to understand the “buyer’s” mindset. You can apply that skill to understanding your client’s needs and wants - and translate them into services and recommendations
Presence: if your selling experiences included in person initiatives, make the point that you’ve developed poise, relationship building skills etc
Competitive spirit: amalgamating your love for / skills in PR with your newly acquired sales experience - makes you a force to be reckoned with
Conviction: you are adept at helping buyers/clients believe in the power of your conviction for the best strategies and tactics.

You can sell this narrative. Hope it helps!

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Join a pitch team. Move into new business. The people who build the business always become the most powerful

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