I was just interviewed by a director who, right at the begning of the meeting, said "process is always the same, show me your final screens". I've spent 2 days preparing this whole presentation to show how the project was developed, the ups and downs, and results, and he not only asked me to skip it, but also got impatient whenever I mentioned the process, like how did research went, the need for iterations, etc.

Isn't evaluating the process the whole point of a case review?
I feel backwards.

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Uh, no, process is not always the same.

Process is what sets apart thoughtful, well researched, well explored and well executed creative from slapping work together to meet ridiculous timelines with limited budgets for clients who don’t care about quality work because they can’t afford it, or don’t appreciate the value it provides their organization.

On the contrary, process is an extension of focus, professional values and whether creative leadership cares about/listens to their people in service to quality work.

Huge red flag IMHO. That director just did you a favor in exposing their organization and/or department as toxic to anyone who gives a sh*t about putting out great work.

In my experience vetting creatives, learning about their thinking, approach and process is necessary to understand if they’ll be bringing what is expected, needed and desired to the creative team they’d be hired to contribute to.

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Why would he care about your process? Only you care, who cares about your inspiration, just show the product. Duh.

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It's not inspiration, it's data-driven decision making. In product design the beauty of a screen is secondary. As long as it brings the money in, it can be as horrible as needed. Am I wrong?

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Could be a difference in level. Typically above the manager level they like to work backwards. As in, give the sum of the whole first and then they drill down into the areas they want/need to know more about.

That aside, I do think this is a red flag. Interview processes that use intimidation tactics to vet how well you do under pressure aren’t doing so because the work environment is psychologically safe and supportive. Also the process is methodical, yes, but each project is different within that methodology, and the creative thinking to keep it within to project parameters and delivering on time with the same outcomes, that’s where we see the magic.

Sounds like you dodged a bullet to me.

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Perhaps they wanted to see if the end product was coherent and usable enough to warrant further discussion and worth their time.

That would be even more cold blooded than my first impression

I would read that as perhaps the interviewer is putting themself in the role of a client, who wouldn't be shown a finished product. It's not to say the process isn't important. But it seems like it's a test to specifically focus on the final product.

But if I can't show the thinking behind the decision-making in the interface, approving it would just be a matter of opinion. I usually defend my work by presenting results, not just visuals.

🚩🚩🚩🚩

This. For an in-house product design role, this feels like a major red flag. They think the designers job is to make things look pretty and don’t understand the actual layers to design.

This definitely seems a little off. Even if they wanted to trim a lot of the fat and see the results mainly, process is definitely not always the same and how you get there to reach your results are just as important as the results themselves. Odd that the director didn't want to hear any of it at all

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