I was on a subway platform about a week ago with this ad on a loop. It did make me search for the product, so I guess the ad did its job. It caught my attention because not only did they include positive comments, but also included negative comments. Do you think that's a smart move?
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I think it was clever enough. It goes to building trust and brand authenticity I think.
It was clever and ran short enough to catch your attention while you're waiting for the train to get there.
Rising Star
Great move to demonstrate brand trust. People love reddit and trust it as a source of true feedback. This is well done!
This particular subreddit seems to be trusted as a good source of information.
Little do they know Reddit is filled with bots 🤣 I wonder how many of the product testimonials are even real people ?
Unfortunately, many social media sites are full of bots. From what I know about that community, they have a good reputation and it isn't a huge issue there.