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At Amazon, what is the difference between a Program Manager and Technical Program Manager? It looks like the Technical one gets paid about 25% more but not sure what roles/responsibilities they do differently. Amazon
Also how technical a background does someone need for a Technical Program Manager role?
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I could see Microsoft doubling down, but honestly, I think a new player could sneak in with something fresh. There’s a lot of room for innovation in the ad space if the giants loosen their grip.
I’m betting on Amazon and Walmart Connect