If I’m the only copywriter on a pitch can I claim to be the lead creative? The CDs aren’t coming up with directions, it’s just me. My partner is only doing visual explores (not a dig at him,we know our strengths and it’s working so far).

funnylike
Posting as :
works at
You are currently posting as works at

Come see me in my office.

funnylike

You’re a junior and you’re already obsessed with titles? Just work and learn. Make a few great campaigns first. We already have enough “CD’s” who are not ready to lead and manage.

likesmarthelpful

If there are CDs creative directing you, they are the lead creatives.

If you’re the only creatives working on it, then yes you are the creatives leading the charge. If that’s the case, tread lightly, it will take some tact to navigate other dept members who may be more senior than you.

likesmart

lol thats not how that works

like

“We” goes a very very long way. Embrace that word whenever you share your work.

like

Simmer down junior

like

No.

like

No, you cannot. But nice try. I like your moxie.

like

Don’t worry, you’ll be the lead creative soon enough. What matters most to getting there is being able to bring big ideas to the table - and then sell them in and defending them. Sounds like you are well on your way! This is an amazing industry if you have the right attitude.

likeuplifting

Oh gurl that’s not–

funnylike

Say whatever you want to say

like

Even if you are functionally the lead creative be careful about what claiming this means. To someone on the outside you might look egotistical upstart. Play it cool and the ones who know will respect you for it and the word will spread.

likesmart

Who would ask and what is the end game?

like

It’s your job to come up with the directions. That doesn’t make you a creative director. Lead creative is a meaningless title.

like

“Lead creative” is meaningless.

like

“Only non-managerial (or non-CD) creatives on the pitch” is a good way to put it if anyone asks within the agency

like

I have never in my life even thought to want to be called lead creative, the first time I even heard that language was when my producer or other team member would intro me as lead creative to vendors. I always felt very uncomfy with it and like it could only complicate my relationship with my partner/CDs.

like

If you're the only copywriter, then in the credits say "copy: ___" and put only your name. The CD's get their own section. That way you look good, aren't lying, and the CD's are given lead credit. A Jr getting a pitch through is already impressive. Good luck!

like

You can tell yourself that if it helps lol

funny

If they are your ideas sure

Yeah, go for it

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