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I think calling out nonpaying clients publicly can sometimes be justified, especially if they’re repeat offenders or ignore every message. It pressures them to act and warns others, but there’s still risk of legal or reputational fallout.
It does more harm to my reputation then the money is worth. I will let my network know privately and encourage my friends and colleagues to not work with the publication. But I'm not going to make myself look like a petty complainer for a few hundred bucks.
It depends how serious of an issue this is. If they are annoying with delayed payments, then I'm not going to say anything. If they are known for outright refusing to pay their freelancers, then I think it would be a good idea for a bunch of people to speak out. The problem with speaking out, whether it's right or wrong, is that it will burn bridges, and make you less appealing to hire by other publications in the future.
I would not shame them publicly right away. First, chase it up in writing and keep records. If they still refuse, naming them might help others avoid the same trap. But you risk burning bridges — would you still want work from them?
Depends ... will it actually make a difference?
Shaming publicly won’t do much but could harm your reputation, if you’re able to just move away from that company and stick with the reliable ones