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No. When you separate yourself from the product, most auto companies are run so poorly internally it is absolutely laughable, lots of red tape, lots of bureaucracy, and usually very reactive. Margins are super thin, dealer network complicates things so much.. i would steer clear.
THIS! I would never work client side at an OEM for all the reasons mentioned, added with all the turmoil of EV regulations (or lack there of), and OEMs are constantly laying off employees.
Brand side will lead you to other brand side roles.
Generally perks and hours are better.
Sometimes it’s a bit chaotic but if the right team or projects are in place then it is better.
If you’re looking for an exit from agencies it’s a great opportunity.
Yeah prob doesn't seem like they do much but get some good perks
Unless its a non-US car brand, not right now with the tarriff wars with canada and mexico who does a lot of the car assembling.
Depends what you’re looking for. Don’t go if you want to continue as a creative. And don’t go to a brand on the verge of bankruptcy…
Yes because once you work client side you can always go back to agency with more pay and bigger title.
I’d look at it as an opportunity to see things from another perspective. I’ve been there, from agency to ‘client’s side’. They are worlds apart. If I were to go back to agency, I’d approach business differently - definitely in a better, more pragmatic way. You can’t really know the difference until you have experienced it.
Rising Star
Meh. Unless high up C suite, naw
Could be chaotic but at least you’d be focused on less brands and you’d get paid more so yeah could be worth the move
Hell. Yes
Chief
Sounds like you have a clear answer!
I mean if you re looking to retire yes. More stable than we are (although with the uncertainty about tariffs that may also be an ejectable seat). Reality is that once you re in industry, you do not do many fun things. You re a cog in a wheel always doing the same, which is why they hire agencies for fresh and innovative “work”.
Only if the pay was huge.
Speaking from experience, if you’re doing brand-level work for a Ford or whatever, then I would.
If it’s doing work for dealerships, heck no. Dealership managers are difficult at best, don’t have the budgets to do anything interesting, and don’t have the guts to try anything that might help them stand out. It’s very gimmicky and cheap, dirty advertising.
My agency once did work for a dealer group. The CEO of the group used the pro bono hours we gave him to gave us produce a campaign for his daughter who was running for student body treasurer. Clearly an amazing client.
I guess it depends, did your company work for that brand? is the brand like hey we really like you and think that we can hire you for much cheaper than we hire your employer?