I’m onboarding a new client with a VERY complicated paid media workflow after working with mainly creative production/strat for years. My basic knowledge is solid, but are there any resources I can use to (somewhat quickly) familiarize myself with programmatic, OTT/CTV, instream, etc.?

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Following. I'm coming from a tech background and am now leading cross functional team involving ad buys. I'm comfortable leading this team, but I'm quickly realizing how much ad related understanding of measurement and analytics I need to catch up on to be truly effective.

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