I’m starting to move up in my career and getting to that point where Account leads need to meet you during the interview process. Do you have any go-to questions you ask to get a feel for the account? I’ve learned what questions to ask for creative. But could use some guidance with this. It feels like they’d be more brand/business focused, no?

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Posting as :
works at
You are currently posting as works at

They want to know how well you will work with them and what value you would add to the team.

Your goal (as well as information gathering) is to leave a good impression. So, later, when the ECD or Recruiter asks, they say you were the best candidate and vote you get hired immediately.

If the agency has a strong creative focus, they should be interested in the work. This is your chance to find out.

Example Questions:

-what is the internal approval process?
-how big is the account team?
-what is this person’s role?
-is the agency top heavy or well balanced?
-how long does Strategy spend on a brief?
-how many rounds of creative does the client usually see before something sells?
-what is the agency/client relationship like?
-what work are they personally most proud of? What role did they play in it?
-what are their pain points with the agency process?
-what is the ECD like to work with?
-do creatives present their own work?
-what are the production budgets like?
-how is everything changing with COVID and WFH?

You get the idea. Just treat them as a person, and you’ll get more out of it than thinking of them as a different department.

likehelpful

Thank you! This was amazingly helpful. Thank you so much for taking the time to write it.

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